Matias Bremer

Consumer & Shopper Insight · Behavioural Economics

Behavioural insight into
commercial decisions.

People rarely express what they need directly, figuring out the story behind their choices is what motivates me. I improve how people experience processes to strengthen the brand value proposition.

Matias Bremer
5+ years
Analytics and user experience
20 countries
Professional with global impact
$5M+ investment
Benefiting over 2,000 users
+20% satisfaction
Improved rating scores to 4.8/5

German/mexican national · London, UK · MSc Behavioural & Experimental Economics, University of Essex

matias.bremerm@gmail.com · +44 7934 961863 · LinkedIn

01

About & approach

For the last 4+ years I performed global user-experience roles at Cemex, working across Europe, Latin America, the US and the Caribbean. Recently completed my Master's in Behavioural and Experimental Economics at the University of Essex.

My focus is turning consumer behaviour insight into decisions that strengthen business value. I've improved on-time allocation of $5M+ regional budgets, enhanced user-experience scores by addressing real pain points people hit along the way, and used Power BI and SQL with workflow automation to make administrative processes run with less friction.

Outside of work you'll usually find me training for my next goal, most recently I completed full marathon in Houston. I'm based in London, open to work with people who find consumer behaviour as interesting as I do.

My behavioural analytics approach

01

Data integration

Understanding, cleaning and linking multiple data sources.

02

Behavioural patterns

User behaviour, engagement trends and pain points.

03

Insight generation

What is happening, and why is it happening.

04

Strategic recommendation

Improvements for experience and performance.

05

Communication

Narrative and dashboards adapted to each audience.

02

Selected work

Five problems, my approach, and what changed. Pick what interests you.

Insight · Behavioural

Regional user-experience intelligence system

Problem

Fragmented data across SAP, Excel, surveys and MS Lists was slowing decisions across 13 countries.

Approach

Understood what each stakeholder needed, consolidated behavioural datasets into one source of truth, and built a Power BI report tailored to both operative and senior audiences.

Result

Reduced decision-making time by 25%: fewer meetings to launch regional initiatives, and stronger regional alignment.

  • -25%decision time
  • 13countries unified
  • 1source of truth
Full work experience ↓
Service Delivery & Strategic Insights Administrator, Latam, Caribbean & USDec 2023 – Oct 2025
Cemex Global · Global leader in building materials & services · 50+ countries
  • Improved user experience scores by 20% through customer journey and insights analysis, reaching out for further feedback, identifying pain points and testing interventions that lifted the rating to 4.8/5
  • Drove client adoption above 80% for existing services and new deployments, running predictive models from complex data and personalising the experience by market and risk profile segments
  • Contributed to 8% regional EBITDA growth, advising senior leadership on a $3M investment that benefited 80+ locations, evaluating projects based on market needs, size and business impact
  • Expedited decision-making by 25%, building 20+ end-to-end Power BI reports through SQL, providing insights that informed operational, commercial and senior stakeholders
  • Raised on-time delivery above 95% for 20+ projects, benefiting 2,000+ users across 13 countries by building a collaboration workspace containing rules, data visuals and automated workflows
  • Increased vendors’ service quality, delivery and punctuality by 30%, supervising and negotiating directly with 10+ regional representatives, designing and tracking performance indicators
Insights Analyst, Latam & CaribbeanOct 2022 – Nov 2023
Cemex Global
  • Implemented service improvements that raised satisfaction scores by 15%, building 20+ Power BI consumer insight reports that aligned commercial strategies with client needs and market priorities
  • Redesigned 20+ regional processes based on primary and secondary market research findings
  • Reduced personnel hours dedicated to administrative tasks by 20%, identifying bottlenecks caused by human error and applying nudge design to improve regional interaction
  • Advised $2M investment within a record 2-month period, optimising allocation through data analysis
Data Intelligence Intern, EMEAFeb 2021 – Jan 2022
Cemex Global
  • Improved commercial prioritisation by 50%, informing key growth drivers with econometric rigour
  • Generated 10+ consumer insight and market research reports for operative and senior audiences
  • Reduced time inefficiencies and administrative backlog by 20% caused by misalignment across 7 countries, identifying trends, documenting best practices and standardising 10+ processes
  • Optimised commercial and financial investment strategies by 30% through A/B testing in R/Stata
User Experience & Content Support | On-demandJun 2016 – Jan 2021
IDESAA: Business School · Education provider developing professional skills
  • Programmed, researched and supported content design for over 24 interactive eLearning courses
  • Provided direct client support in over 100 business trainings, topics in Finance and Marketing
03

Behavioural research

Working on MSc original work testing how real-world events move revealed behaviour.

The Concert's Trace

How live concerts reshape revealed digital preferences

A case study of Coldplay's Music of the Spheres tour (2022–2025) built from Google Trends and Spotify charts, UK data. I analyse consumers' digital search trends and consumption choices across five dimensions: Information seeking, Purchasing propensity, Sense of Belonging Digital experience and Popularity share.

Using ARIMAX time series models, the study isolates a concert's effect before, during and after a concert. People's Belonging plays a major role in their consumption decisions. The chart shows the preliminary concert effect by dimension:

  • Case study
  • Behavioural Research
  • Time series
  • R
  • Google Trends & Spotify

Supervisor: Dr. Ahrash Dianat

Relative concert effect by dimension
Belonging
Information
Purchase
Digital
Popularity

Ranking consistent across ARIMAX specifications. Illustrative scaling.

Also worth a read ↓
Behavioural Economics · Cognitive Psychology

A critical review on Neuroeconomics

The neoclassical economic perspective posits that, provided with sufficient information, humans act as efficient maximisers of self-interest. In contrast, psychological literature often characterises human behaviour as possessing a tendency toward self-destruction. Both fields converge in the discipline known since the late 1990s as Neuroeconomics, which seeks to understand how the complex systems and processes inside the “black box” of the human brain relate to economic choices.

  • Neuroscience
  • fMRI evidence
  • Decision-making
Read the full review (PDF) →
BSc Dissertation · Econometrics

Fiscal policy and economic inequality in Mexico

A comparative analysis of Mexico's less-favoured and more-favoured states (2008–2020) by the tax system, testing how direct and indirect taxes, federal contributions and federal participations shape inequality. Direct taxes and federal transfers reduce inequality nationwide. Indirect taxes are regressive at the national level, yet reduce inequality in the least-favoured states, where all four levers proved most effective, reflecting a less efficient starting point for public resources.

  • Dynamic panel GMM
  • Public finance
  • Inequality

Co-authors: Raul Castañon, Francisco Dávila, Erik Montemayor · Supervisor: Dr. Martha Rodriguez

Education ↓
MSc in Behavioural and Experimental Economics | First DegreeSep 2025 – Sep 2026
University of Essex · UK top 9 for economics, Guardian University Guide 2026
  • Specialised in consumer choice, decision-making psychology and advanced analytics
  • Relevant courses: Games & Markets; Individual Decision Making; Econometric Methods
  • Thesis: How concerts shape revealed digital preferences, evidence from Spotify and Google Trends
  • P&G Virtual Insight Week Certificate: FMCG UK market challenges and brand strategy
Bachelor of Economics, Business and Finance concentration | HonoursAug 2018 – Dec 2022
Universidad de Monterrey (UDEM) · AACSB accredited
  • Diplomas in: Intercultural Skills; Social Innovation; Sustainability
  • Awarded the Academic Excellence Scholarship and recognised for Student Leadership
Bachelor of Economics, Marketing and Finance | International ExperienceJan 2022 – Aug 2022
Berlin School of Economics and Law · AACSB accredited
04

Capabilities

One way of thinking, pointed at six commercial questions.

I lead with

  • Customer & Shopper InsightTurning consumer behaviour into improved brand value.
  • Behavioural ScienceAligning data analysis and experiments with market expectations.
  • Stakeholder ManagementReducing frictions and improving working conditions.

And bring range in

  • PricingIdentifying behavioural drivers behind willingness to pay.
  • FinancialCapex and Opex tracking, allocation and disbursal.
  • CRM & LoyaltyCustomer segmentation, engagement and retention.

Toolkit

  • Power BI
  • Tableau
  • SQL
  • R
  • Stata
  • A/B testing
  • AI LLM Prompting
  • Nielsen
  • Power Automate
  • Qualtrics
  • Excel
  • SAP
  • MS Project
  • MS Dynamics 365

Languages

  • English — fluent
  • Spanish — fluent
  • German — intermediate
  • French — basic
05

Leadership & development

Where I've put in the extra hours, leading teams and programmes alongside the day job.

Cemex Global

Team & Service Delivery Leadership

Oct 2022 – Oct 2025

Improved team cohesion and coordinated 6+ cross-country peers, trained 5+ new hires, supervised 10+ regional vendor representatives and led 30+ cross-functional team meetings. Led quarterly international team-building events (50+ people) increasing attendance by 25%.

Drivers of Change · UDEM, Social leadership program

Social Project Coordinator

Nov 2018 – Jun 2022

Led a 40-member multidisciplinary team delivering field projects at La Huasteca National Park, and launched a sustainability awareness campaign and workshops reaching over 1,000 people.

View project →
PROVS · nonprofit association

Resource Coordinator

Jan 2021 – Jan 2022

Supervised 5 volunteers in economic research and resource management across 5 social initiatives, benefiting vulnerable communities in Mexico.

View project →
Breaking Business Boundaries · International Congress

Vice-President

Nov 2018 – Nov 2019

Administered a $50K budget, coordinating 6 speakers, 8+ vendors, 30+ staff, workshops, venue logistics and a marketing campaign. Also speaker for 1,000 attendees: Business Pitch dynamics.

View project →

Also: Diploma in Business Ethics, focus on Social Leadership, VALIA Institute (assoc. Universidad Francisco de Vitoria, Madrid), Summa Cum Laude.

06

Personal passions

Keeping motivation and consistency outside of work. Let's connect if you fancy going for a run, discussing a book or playing a nice game of chess.

Running Strava →

Personal bests

  • Chevron Houston Marathon42.2 km2025 · 4:24:40
  • Colchester Half Marathon21.1 km2026 · 1:44:17
  • Cemex Actívate5 km2025 · 22:03

Other races

  • Mexico City Half Marathon21.1 km2025 · 2:03:04
  • Adidas Split30 km2024 · 3:02:43
Reading · Current suggestions

The Psychology of Money – Morgan Housel

Great book for someone who thinks about decisions all the time. Looking how finances transform the way you live beyond traditional beliefs.

Shoe Dog – Phil Knight

Memoir from Nike's founder. Discipline is a powerful tool towards any goal you consider is worth pursuing.

Atomic Habits – James Clear

The best is the enemy of the good. Small actions lead to better habits and reaching our goals.

Discovering new places

Some frames on how I see the World.

London

Play chess with me

Challenge a bot that plays like me.

As behavioural economist it's in my nature to love chess: a sequential game theory! Do you want to see what is like playing against me? Go ahead or add me in chess.com .

Your move — you play White.
Matias bot
07

Recent on LinkedIn

I write about behavioural economics, my experiences and what I'm learning along the way.

Connect on LinkedIn
  • LinkedIn
  • Most recent
  • Consumer insights
  • UK FMCG

As someone specialising in consumer choice, decision-making psychology and advanced analytics, I am very grateful to Procter & Gamble UK & Ireland for selecting me for the P&G Insight Week UK programme!…

Read on LinkedIn →
  • Neuroeconomics
  • Behavioural insights

Economics is evolving into a science of human architecture 🧠 I met a friend’s brother yesterday who had just purchased a “mystery box” toy. He said: “There are 6 possibilities, but I want these two the most”. When he opened the box, it wasn’t either of his favorites, but he was still excited and eager to give it another try…

Read on LinkedIn →
  • Behavioural economics
  • My experience

Halfway through my Master’s! My 3 key takeaways from studying in the UK so far: 1. Knowledge matters, but how you learn matters more. A textbook can be read anywhere, but studying within a global community has taught innovation in problem-solving may arise from switching cultural lenses. Learning from my peers is what makes this experience unique…

Read on LinkedIn →
08

Let's talk

Open to roles where consumer behaviour drives the decisions. Always happy to connect.

Emailmatias.bremerm@gmail.com Phone+44 7934 961863 LinkedInConnect →